THE PROBLEM
Digital ads are easy to scroll past.
Privacy settings block retargeting pixels, inboxes are overflowing, and feeds are full of competitors. Plenty of your best prospects never see your follow-up at all. A postcard can’t be blocked, skipped, or swiped away.
THE POSTMARK COHORT DIFFERENCE
Think retargeting ads, but at their front door.
Guestbook Cohort identifies who visited. Postmark Cohort finds their home address, filters out bots and existing customers, and mails a postcard built around what they browsed.
Up to 50%
of lost visitors matched to mailable addresses
~1 week
from visit to mailbox, first-class postage available
1:1
personalized creative for every card
Real-time
conversion reporting
Two ways to bring them back.
Run one, or both.
ANONYMOUS VISITORS
Website visitor postcards
Visitors who browsed but never filled out a form get a postcard that keeps your brand top of mind and invites them back.
- Triggered by pages viewed, repeat visits, or time on site
- Creative matched to what they browsed
KNOWN LEADS
Email lead postcards
Leads who signed up but haven’t bought are matched to a mailing address and get a postcard alongside your email and text follow-ups.
- Added to your existing email and SMS workflows
- Triggered from your email platform like any other message
HOW IT WORKS
Four steps. Fully automated.
01
Set the trigger
You choose who gets mail, such as repeat visitors, product viewers, or cart abandoners.
02
Match the address
We match visitors to verified home addresses and filter out bots and existing customers.
03
Print and mail
Each postcard is personalized, printed, and mailed automatically, with no batches to manage.
04
See the results
Track responses and conversions in real time, and see the lift your mail creates.
DESIGNED BY COHORT
Not junk mail. A postcard worth keeping.
Our in-house print team designs every campaign in your brand voice, then personalizes each card automatically.
Matched to their browsing
Show the product, room, or service they looked at, not a generic offer.
Local by location
Feature the nearest store or event, and include or exclude areas by zip code or radius.
Trackable QR codes
Each card links straight to a custom landing page, so every scan is counted.
Unique promo codes
Give each recipient their own offer code and tie every redemption back to the mail.
MEASURING RESULTS
Proof, not guesswork.
- Real-time conversion reporting shows who bought after receiving a postcard.
- Holdout groups measure incremental lift, so you see the sales mail actually created.
- CASS- and NCOA-verified addresses keep waste and returned mail low.
STAMP IT AND SEND IT
Put your brand in their hands.
Book a 30-minute call and we’ll show you how many of your lost visitors we could reach by mail.