THE PROBLEM
Everyone is fishing in the same pond.
The lookalike and interest audiences inside Meta and Google are built on guesses, and your competitors are bidding on the same ones. Costs climb, results flatten, and much of your budget reaches people who were never going to buy.
THE COMPASS COHORT DIFFERENCE
Real people. Real intent. Right now.
We build audiences from people-based records, not cookies or platform guesswork. Every audience is made of real, identifiable people, and you can take it to every channel you advertise in.
300M+
U.S. people-based records
300K+
websites feeding live intent signals
36K+
searchable intent topics
Weekly
audience refresh
Four ways to find your next customer.
Use one, or combine them.
Lookalikes
We sync your customer list and website visitors, then model new people who share their traits. Matched on real humans, not bots or probabilistic guesses.
Best-customer match
We find what your highest-value customers have in common, then spot anonymous visitors who match them, so you focus spend on the people most likely to convert.
In-market intent
Pick from thousands of topics that match your category. We build an audience of people actively researching those topics right now, before they choose someone else.
Competitor audiences
Enter a competitor’s website and we build an audience of real people researching them, ready to see your offer on every channel.
HOW IT WORKS
Three steps. Live in days.
01
Set your heading
We sync your customer data and Guestbook Cohort visitors, and agree on the topics and competitors that matter to your business.
02
We build the cohort
Our models build your lookalike and intent audiences, usually within hours, and keep them fresh every week.
03
Send it on the journey
Audiences sync directly to your channels, with no CSV exports, and feed Postmark Cohort and Passport Cohort campaigns.
WHERE YOUR AUDIENCES GO
Outside the walled gardens, and inside them too.
Reach
Find buyers your competitors can’t see inside the platform defaults.
Timing
Reach people while they’re researching, not after they’ve decided.
Precision
Spend on real, high-intent people instead of broad interest buckets.
Efficiency
One audience, every channel. No more rebuilding targeting platform by platform.
SET YOUR HEADING
Don’t get left behind. Start targeting real buyers.
Book a 30-minute call and we’ll show you the audiences already searching for what you offer.