CLIENT: Hyatt Ziva

A marketing favorite that has withstood the times, postcards continue to be one of the most cost-effective and response-getting techniques in direct mail. Cohort Creative brings together captivating imagery and quick compelling copy to stand out in a stack of mail and call people to action.  

This postcard was created to promote the new summer offer at Hyatt Ziva resorts, including Hyatt Ziva Cancun, Hyatt Ziva Los Cabos, and Hyatt Ziva Puerto Vallarta. Objectives were to feature all three resorts in one postcard, and to make it clear to recipients that the resorts are kid-friendly. Using compelling copy and images of families, the postcard highlights each resort and generated a surge in bookings.