CLIENT: Hyatt Zilara / Ziva

From the smallest of spaces, to the largest of places, Cohort Creative delivers creative that stands out amid the hustle and bustle. Our concepts scale to the most expansive pieces of outdoor ad real estate, bringing names up in the brightest of lights, based on the strictest of specs. When opportunities present to go big, or go home, Cohort Creative doesn’t back away.

During the week of Thanksgiving 2015, Playa Hotels & Resorts wanted to feature its Hyatt Zilara and Hyatt Ziva resorts above Times Square in New York. Cohort Creative made use of beautiful photos and the powerful logo, and brought in color and images to quickly show both the adults-only and kid-friendly resorts.